If you have a business, then you must be on social media. You need social media to market your brand and increase brand awareness among consumers. A successful brand awareness campaign can be achieved by creating a viral marketing campaign. This will help multiply your consumer base considerably.
Steps to Take
You should master your target audience; you should first be able to understand your target audience. Viral content becomes effective if it is displayed in a way that it can make the target audience to be very eager to share it. As a social media marketer, you should be able to create a marketing persona if you want to begin a viral campaign.
Select the right social media platform; before you can create content, you should be able to choose the platform which you prefer to use. This can be Twitter, Instagram or linked in. All of them are good platforms where one can begin a viral marketing campaign. You should keep in mind that the content created will differ depending on the type of platform you decide to use.
Create content that has a high engagement; a content that you expect to engage many followers is normally ranked at the top of the page, and the content that you expect to engage fewer followers are normally ranked at the bottom. A content which creates engagement is usually rewarded by getting it amplified to the other users while the content which is about creating any engagement is normally buried.
Time content for maximum reach; to ensure that your content performs well, you should be able to time its release so that it can receive the maximum visibility. The right timing will basically depend on the preferences as well as the habits of the target audience; in addition, it will also depend on the platform that you are using.
Boost the visibility of your content with advertising; for a small organization to create content that is viral can sometimes be very difficult, that is why it is important that you invest in the paid ads, and this can help in boosting your campaign’s visibility.
You can as well partner with the influencers of social media; a high percentage of people who have tried this have proved that it is a very effective way. Social media influencers are normally able to help in providing brands with an improved reach and it a can also add more energy to the viral marketing campaign.
It can be very challenging to create a viral marketing campaign. It is therefore very important that you create a content that will be able to intensively speak to your target audience in a unique manner. Marketers, therefore, must make use the social media analytics in order to measure the performance and create a content that is very timely.